Logan Fun Run Concept

The Brief

The Logan Fun was a client of the graphic design studio Liveworm. The goal was to come up with series of deliverables to represent the Logan Fun Run. The goal was to create something representative of the local flora and fauna, whilst also being gender neutral and abiding by the chosen colour palette.

The Solution

What started as a series of thumbnails in Adobe Illustrator then became a final refined design through the help of my peers at the studio and a long iterative process.

By utilizing both the designated colour palette and creating illustrations of local flora using Adobe Illustrator the result was a bright, colourful and eye catching set of designs that reflects the theme of the Logan Fun Run.

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Groovy Mood Typeface